The Horseman's Directory is a yearly publication distributed free at tack stores, feed stores, vet offices, farm supply stores, trailer dealers, horse shows, public arenas, etc. Think of it as a "yellow pages" for the horse owner.
Products and services for horse owners are advertised by category in an easy to use, compact format that makes it ideal for the horse owner to keep in the barn, by the phone, in the tack trunk, or in the truck.
Horse owners love it and so do owners of equine businesses. Where else can the equine business owner reach 10,000 horse owners for an entire year in a publication that has become part of the equine culture in the area? Where else can horse owners find all the products and services they need from feed to trailer brakes to a stallion in one convenient place without struggling through hundreds of pages of non-horse products and trying to guess which category they might find the product they need listed under?
